How good is 'auto social media posting' of articles

It's common for bloggers to publish their blog posts in all possible social media as they need more traffic and most of them use auto social media posting tools. Also, social media presence plays an important role these days, even when it comes to search result ranking.

Most of the bloggers use some plugins or online apps or softwares to auto publish their articles in their Facebook page, Google Plus page, Twitter, Tumblr, Linkedin etc. These plugins or softwares do a great job in social media posting your articles in the right format and saves lot of our time. You can check my previous posts on How to auto post on social networking sites and also How to Auto Tweet your old posts.

If you have monitored their social presence closely then you will see that these bloggers will have high number of posts or tweets and less number of followers (not if they have promoted their posts). Why ? Because they lack the human touch. There is no interaction at all. Many don't even bother to login to their social accounts and they just expect traffic to increase.

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Also, these automated social media posting tools sometimes display the wrong Facebook thumbnail, same is the case when you auto share with other social media. You can always fix Facebook thumbnail issue. To know more on this check my post on How to fix Facebook Thumbnail and Description issues. It's important to fix thumbnail issue else it doesn't make sense to see a blog post and it's description which has a thumbnail which is no way related to that post. Some of the auto sharing tools these days come with an option to upload your website logo. What this does is - when ever there is an issue with the thumbnail or if there are no images then it will upload your website logo.

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There is difference in publishing posts manually and auto publishing. To know more on this check How Facebook Page Post type can increase traffic to your website. A post with images will get more number views and that too the way how you post it also matters. The interaction will be more on posts with images posted manually and hence more chances of you getting more traffic. Auto social media posting looks more automated and doesn't gain much of interaction.

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Overall, I would say that it's worth spending some time if you really want to build up your social presence. You can also try both like how I do. Auto post as soon as a new article is published and later on that day or after few days post the same manually. Note that in social media your posts will appear on top just for few seconds or minutes specially in twitter. So, it should not be a problem re-posting some of your old posts again. Give it a try and let me know what you think.

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